So that's it. Engagement is dead. Kaput. Don't bother with it as a metric. Well that's what the big social networks are telling us. It's all about reach. For those that hate buzzwords, this means a brands
I’ve been meaning to write this post for a while now but somehow struggled to find a catalyst for it.
Then I read the ongoing 'Trust me, PR is dead' debate currently being championed by Robert Philips
A few weeks ago I caught up with Ben Smith, founder of PR Moment who wanted on get my views on the difference between a social media agency and a PR agency.
In the main, I try not to focus on the intricacies
While I might not have blogged as much as I would have like over the last year (a common problem with most), the amount of stuff I read, listened to and watch certainly went up a few notches. I'm increasingly
As 2014 gets going and we start to see more business adopt a more mature approach on how they view and use social networks, they will be more calls for organisations to 'be social' and not just do it.
Earlier this week, I spoke at the inaugural PR Show at the Business Design Centre in London.
My topic - What big data means to PR. Here's my slide deck from the session.
For an even more concise
We live in a world of buzz and hype words - social media, engagement, social ROI, real-time marketing, social business... the list goes on.
And of course there's "big data". A term that is creating
“You hang on to the idea of who you are as a company, and you focus not on what you do but on what you could do. By being really clear about what you stand for and why you exist, you can see what you
Last night I attended a panel event on the use of social tools in the workplace organised by head of digital and social for Fishburn Hegdes (@fishburnhedges) (and fellow Gooner) Chris Reed (@chris_reed).
I'm not sure if it's a good or bad sign but the conversation on the future of the PR industry seems to have kicked up a notch in the last few months. The PRCA in collaboration with Ketchum have been leading