Socking it to soc med

Every now and again you read an article that makes you laugh out loud (no I’m not going to use LOL for reasons that will become clear).

I recently had a social media detox for a week – an order from my wife for our honeymoon. On return to the UK, one of the first articles I read was Paul Carr’s write up of his trip to Butlins. I strongly recommend it to anyone working as a ‘social media guru’ or in corporate communications.

For someone who works and constantly waxes lyrical about the benefits of social media, I have to admit there are some companies for which soc med just isn’t the answer. On first inspection, I thought Butlins attempts were a perfect example of a company that doesn’t quite get social media (we’ll just invite some social media experts on a weekend and everyone will see us as down with the kids).

But do they really need to? Sometimes a company can get so caught up in the hype, it loses all its self-awareness (PRs are notorious for this crime).

As Paul and his Butlin cronies concluded, it struck me that at times and for some social media isn’t the magic bullet. Just stick to what you do best and play on it.

That said, Butlins will have undoubteldy got a huge amount of hits from the piece so maybe they know more about social media than many of the experts….


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