I had the pleasure of in Lincoln last week where the good people of Linc Up Live invited me to speak about the intersection between social media and business (yeah I know a well trodden path). I decided to pick up on the topic of influencer relations which is very much a hot topic particular with the likes of Klout and PeerIndex getting so many column inches.
You can view my ppt from the day here.
The highlights of the day though were the other brilliant speakers. Maz Nadjm kicked things off with an insightful view on social commerce. It is fascinating to see some of things companies are doing to harness the power of social.
Joanne Jacobs (who you should definitely follow if you work in PR) gave a ‘pull no punches’ talk on the art of linking in the context of influencer tools (like Klout and PeerIndex). This was based on an experiment she conducting on whether the scores could be games (spoiler alert – they can). You can view her presentation here.
Last but certainly not least was Kate Day from the Telegraph who gave an overview of how modern newsrooms use social networks. The fact that her desk was plonked right in the middle of the newsroom where the editor used to sit says a lot about the value the Telegraph places on uses social media to report and tell stories.
All in all it was a very informative day. A special mention to Glenn Le Santo, Celia Lacy, Andy Clayton and Tim Downing (who I promised a beer but shamelessly forgot to get it) for organising a top day.
Looking forward to the next one already.