It must be tough being a grad looking for work. On a day when the UK officially entered back into recession, I was invited to attend a session to speak on how to get into PR.
The panel included a broad spectrum of people from different backgrounds and was organised by Ignite – a firm dedicated to promoting cultural diversity within PR.
A few things stood out for me:
1) Getting a job through the grad process isn’t easy. When you’re competing against 1000 applicants you have to be amazing to stand out
2) Although employers love to see confidence in a potential recruit, it ain’t easy being confident as a grad when you have no experience about anything
3) Networking should be taught as part of a PR degree. I spoke to a few attendees but not one asked for my business card nor had one when I asked
4) Although the event was about getting people from diverse backgrounds into PR, I genuinely think that in this day and age getting a job is more about your attitude than where you come from.
5) With the 24 hour access to information about anything and everything, there really is no excuse for grads not to have a basic understanding of an industry sector or news agenda.
All in all it was an enjoyable event. Just a shame we got turfed out of the bar early. Then again on a school night that was probably for the best.