It’s taken me a while but I’ve moved my RSS feeds from NetNewswire to the web sensation that is Feedly.
I’ve been eying up Feedly for a while now (although I fully admit to not knowing how it worked) and just decided the best way was to just to dive right in a road test it.
I went through the exact same process with Twitter, RSS, Yammer a many other social media tools.
Ok so some didn’t work out but others have proved invaluable.
Social media has certainly changed the game for PRs. Gone are the days of faxing press releases out as the main stay of the job. We now have a myriad of tools. As PRs advising clients on which ones to use, PRs must be ready to ‘get down and dirty’ to find out what they can do.
To coin a phrase from a colleague, “You’ve got to kiss a lot of frogs to find a prince.”
There are a lot of soc med frogs out there but quite a few princes as well.