How to avoid being a social media w***ker

There’s been quite a lot on twitter recently about social media ‘gurus’ and ‘experts’ as demostrated by this cartoon from Hubspot.

clipped from
Social Media Gurus Anonymous Cartoon
blog it

To be honest, I’m surprised it’s taken so long for the backlash. Taking a leaf from Jon Silk‘s book, I’ve deceided to put together a list of my own on how not to be a social media tool.

1) Don’t call yourself a guru

2) Have an understanding of what makes a business work (ie turnover, P/L, share price, competitors etc)

3) Be active and transparent on social networks

4) Acknowledge your mistakes and faults (ie don’t bullshit a bullshitter)

5) Love the tech but understand there is a time and place for it